Two posters I brought in for crit. The feedback was that the first is far more successful, although I might look at rearranging the type/fonts. The other had quite a negative response.
The font doesn't work at all, the tag line isn't prominent enough, one of the sharks should curve the other way for better flow, try repeating lettering in sharks... Also look at colour and tone as it lacks the ominous feel that is supposed to be connotated (which is successful in the other due to the darkness below). Redo water lines.
Lecturer suggested replacing the ring with a row boat to play with scale a bit, and also make sure it isn't too similar to the other design. She also thought the style of the first is perhaps too messy and makes it look incomplete.
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