What I got was mixed and ultimately contradictory. Some people liked the turn on 'less is more' and others didn't seem to get it or the relation. Some thought the message was clear, others didn't. Some though that the text wasn't necessary, but that would remove context and then it wouldn't be clear that it was about the minimum wage/living wage disparity. Some found the imagery didn't connect with the text or felt 'too busy'. Given the response I'm unsure it's my best one to move forward with. I've still doodled some new possible iterations of it.
I do still quite like my one with the yatch, but worry that I'm biased due to my like of illustration. The problem with this design is probably that it's very visually busy, and that may detract from the clarity of message and how it stands out. Also unsure how to develop it, but thought maybe a couple of people on the boat sunbathing or obviously relaxing and ignoring the people in the water.
These are my other two designs:
The thinking behind the first is that by giving a living wage you allow people the opportunity to grow/flourish, but a minimum wage leaves them stagnating and unhealthy/not getting anywhere. The other is fairly self explanatory, it's about how people in privilege have this idea that poor people should 'just work harder' without seeming to understand their own position where their financial standpoint carries them and poor people must constantly struggle and their financial limitations prevent them from ever catching up...
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